If we look back to the 1990s, most real estate buyers relied on advertisements published in newspapers or magazines to start making a purchase decision. That period gradually evolved. Presently, we live in a digitalized world where people are mostly focused on online advertisements. More than 85% of prospective home buyers make their choices based on the content published including video footage and images. Following that, they used to contact real estate professionals to get responses to their inquiries. As a consequence, it is essential for real estate companies to have an appealing website and implement SEO to appear on the top page of search engine results pages (SERPs).
In this blog post, we’ve created an SEO guideline for realtors to assist you in understanding the fundamentals of SEO and how it may benefit your real estate business effectively.
SEO for Real Estate Business
SEO for real estate agents is comparable to other SEO projects, with a few key differences. It may be used to boost the ranking of any of your web applications, whether they be realtor profiles, business listings, property listings, or an ongoing blog series on the real estate industry. If you are serious about boosting your online presence, developing a real estate SEO plan should be your primary focus for marketing due to the multiple benefits. It will not only boost your chances of getting found by potential clients, but it will also ensure that your website is developed to attract them once they find and browse it.
How SEO Can Increase Visibility and Attract More Traffic
- Using Right Keywords– One of the most fundamental parts of SEO is to include keywords in your title and header tags, meta descriptions, and body text. These keywords will inform search engines what your site and pages are about, as well as show them that your page is relevant when visitors search for such terms. Additionally, using location-based keywords will assist search engines in determining where your organization is run. If you want your site to be exposed to searchers in a specific location, you must specify city and area names.
- Offering Fresh Content– While creating pages for your website, it is critical to provide meaningful information. Posting fresh content based on your target audience’s preferences will help you increase visitor interaction on your real estate website.
- Internal Linking– Internal linking is an excellent approach to assist people in navigating your website and finding similar material. By linking from one page on your website to another, you may inform Google about the relevance of that page.
- Developing a Mobile-Friendly Website– Nowadays, more than 80% of users search for anything from their smartphones. Hence, having a mobile-friendly website will have numerous major benefits, including increased search exposure. Enhanced user experience, and greater lead generation.
How SEO Can Help Real Estate Buyers and Sellers Save Money from Traditional Approaches
Before the introduction of digitalization, people depended solely on brokers to gather information about any property or land. These brokers act as a middleman between the original seller and the buyer of any asset. As a consequence, buyers and sellers had to pay commissions or referral fees to those brokers. But now, with the use of an aesthetic website and an effective SEO approach, both real estate agencies and buyers may save money by not depending on brokers.
Please keep in mind that company growth through SEO does not happen overnight, but by adhering to the steps outlined above, you may observe an improvement in website traffic and profit over time.